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Gabriel Le Roux

Gabriel Le Roux

Co-founder & CEO

at

Primer

Gabriel Le Roux is the CEO and co-founder of Primer. After a decade in payments, including senior roles at Braintree and PayPal, seeing the world's most ambitious businesses struggle with payments that were too complex, too fragmented, and impossible to control, he built Primer to solve it, creating an entirely new category: unified payments infrastructure. Primer's AI-powered platform gives merchants a single interface to manage every payment and finance service, turning what was once a cost center into an engine of growth. Backed by $170M from ICONIQ, Accel, Sofina, and Balderton, Primer is powering companies like GetYourGuide, Lime, Printify, and Dialpad. When Gabriel is not building Primer, he runs marathons and is an avid skier.

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