Paul Müller started his first company at 23 and got into the app business during its early days. Having success, he used tools that he built himself to start his second company, Adjust. Adjust was founded in 2012 in Berlin and over the next 10 years grew from 3 to 700+ people, raising over $200M, and sold for over $1B in 2021. Now, Paul helps teams avoid the mistakes he made throughout his entrepreneurial journey.