Kristo Ovaska is the founder and CEO of Taito.ai, a 2024 startup built to help people and teams grow through continuous feedback. Taito.ai shifts the focus from traditional performance management to performance enablement by automating feedback, 1:1s, and personal development plans, seamlessly integrating growth into everyday work through AI. Before Taito.ai, Kristo co-founded and led Smartly.io, where he grew the company into a global leader in social advertising. During his time as CEO, he scaled Smartly.io to €100M+ in revenue, managing €5B in annual ad spend and doubling headcount for five consecutive years. The team grew to 1,000 people across 20+ countries, working with leading brands like Uber, Spotify, and Canva.