Ismael Belkhayat is a leading Moroccan entrepreneur and the founder & CEO of Chari, a fast-growing B2B e-commerce and fintech app empowering local retailers. After his tenure at Boston Consulting Group, he launched Wib.co and Chauffeur.ma (later acquired by Avis) and founded Sarouty.ma, Morocco’s leading real estate marketplace, which later partnered with Propertyfinder Dubai LLC.

In 2020, Ismael co-founded Chari with his spouse, leveraging his logistics and marketplace expertise. Chari’s rapid success—earning “Disruptor of the Year” from the Africa CEO Forum—positions it as a potential unicorn, a major milestone for Moroccan tech. Backed by Y Combinator, AirBnB, Orange, and Harvard University (which also published a case study on Chari), Ismael’s vision continues to reshape the region’s digital landscape.

Ismael is a Cornell graduate and active in Y Combinator, Endeavor, and YPO.