Sophia Bendz is a Partner at Cherry Ventures. Sophia is based in Stockholm, where she brings expertise in the Nordics, femtech, and marketing to the Cherry network. A passionate advocate for diversity, Sophia also works to promote better diversity and inclusion across European tech and at all levels. She played a pivotal role in the early days of Spotify as the audio platform’s Global Marketing Director and helped launch the company in 56 markets. It was then when she began angel investing — 45+ companies to her portfolio — and began shifting to VC, eventually joining Atomico and creating their own angel program.