Instacart is North America’s leading grocery technology company and works with grocers and retailers to transform how people shop. The company partners with more than 1,000 national, regional, and local retail banners to facilitate online shopping, delivery, and pickup services from more than 75,000 stores across more than 13,000 cities in the US and Canada. As COO of Instacart, Asha oversees the Instacart Marketplace, which includes the Instacart App, Instacart Logistics, Growth and Marketing. She also focuses on engaging new and returning customers as Instacart continues to serve as a lifeline for millions of people across North America.

Asha joined Instacart from Facebook, where she was Vice President of Product for many of the company’s private communications products across Facebook, Messenger, and Instagram. Before Facebook, Asha was the COO of Porch.com, where she spent years building the business from the ground up and was responsible for helping scale the company’s operations, product, marketing, and growth. Prior to joining Porch, she worked in marketing and operations at Microsoft, and also spent some time in the retail sector doing Marketing for SC Johnson.