Petri Alava is a passionate business developer and strategist with over 15 years of CEO experience across both B2B and B2C environments. He has held board positions in several companies, from well-established corporations to innovative startups. Before founding Infinited Fiber Company in 2016, Petri served as CEO of Kekkilä, a leading European horticulture group. Today, he is driving the commercial scaling of a groundbreaking technology that transforms cellulose-rich waste—like discarded textiles—into Infinna™, a premium-quality circular fiber with the natural look and feel of cotton. Global fashion giants view this innovation as a game-changer for the future of textiles, poised to redefine sustainability in the industry.