As VP of Customer Experience at Rappi, Anastasia oversees the Experience of users across the counties and verticals to drive organic growth. She also focuses on building personalization at scale for millions of users, couriers and support agents.

Anastasia joined Rappi from DoorDash, where she was Director of Customer Experience driving personalized automated and proactive strategies as well as Voice of the Customer. Before DoorDash, Anastasia was creating loyalty and growth strategies as a management consultant. Anastasia is also an advisor to several startups specializing on communication and eduction and which defined Customer Experience as their core value.

Rappi is one of the Latin America’s leading technology companies. Rappi operates in 9 countries and serves more than 500.000 businesses in more than 350 cities in Latin America. It has been downloaded by more than 30 million users.